As I look at marketing and advertising I see that the most common tool that advertisers use to get our attention is sex. They parade the beautiful people all over the TV, print media, and internet to work their way into our pocketbooks. The government uses a different tact, fear. The fear of losing something; a job, government benefits, a special project, educational spending, etc. is most often the tool that law makers use to try to control our behavior. So as I was pondering this article, I had to decide whether I should use sex or fear to influence your decisions and behavior regarding health. So option one would be to have pictures of scantily clad men and women telling you to take better care of yourself, get adjusted, eat better, exercise. But I quickly realized that you wouldn’t be reading anything they were saying, plus the state might take my license away. Therefore, I decided that I would have to use the government method of shock and awe, the method of fear. I would try to scare you into submission, to motivate you by taking the very life out of your body and shaking it in front of you to get your attention in order to motivate you to take better care of yourself. And that leads to my quotable quote. “To stay healthy, you must plan your life around your health, not the other way around. For if you don’t, then one day you won’t have any health left for life.”
I think of my mother-in-law who smoked her way into the need of carrying an oxygen tank with her everywhere she goes. We had to rent a wheel chair for her to get around our recent cruise as she got winded just going to the bathroom. Her daily life is entirely about her lack of health. Everything she does, or doesn’t do, is measured by this.
I then think of Frank, a friend who had a heart attack at the age of 55. He was overweight and ate whatever he wanted. He was a “gourmet.” Now his life is about his exercise program, his weight loss, and his changed diet. His life is about his lack of heart health.
Finally, I think about Sheri. Her entire life has been about doing everything wrong regarding health, and I mean everything. And she waited far far too long to be serious about chiropractic. I tried. My colleagues tried. Her surgeon says he can’t help. Her daily life is planned around her lack of health, her low back pain, and her leg pain. She did not plan a bit of her life around her health and now her entire life is about the lack of it.
So, with fear, I hope to motivate you to lose weight if you need to, exercise more, eat better, stretch, etc. and to get adjusted at least weekly. Pay a smaller price now for a better, healthier, and more mobile life later. And if you don’t know what my program “Just One More Thing” is all about, just ask. See, how could sex compete with that?
I think of my mother-in-law who smoked her way into the need of carrying an oxygen tank with her everywhere she goes. We had to rent a wheel chair for her to get around our recent cruise as she got winded just going to the bathroom. Her daily life is entirely about her lack of health. Everything she does, or doesn’t do, is measured by this.
I then think of Frank, a friend who had a heart attack at the age of 55. He was overweight and ate whatever he wanted. He was a “gourmet.” Now his life is about his exercise program, his weight loss, and his changed diet. His life is about his lack of heart health.
Finally, I think about Sheri. Her entire life has been about doing everything wrong regarding health, and I mean everything. And she waited far far too long to be serious about chiropractic. I tried. My colleagues tried. Her surgeon says he can’t help. Her daily life is planned around her lack of health, her low back pain, and her leg pain. She did not plan a bit of her life around her health and now her entire life is about the lack of it.
So, with fear, I hope to motivate you to lose weight if you need to, exercise more, eat better, stretch, etc. and to get adjusted at least weekly. Pay a smaller price now for a better, healthier, and more mobile life later. And if you don’t know what my program “Just One More Thing” is all about, just ask. See, how could sex compete with that?